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      我國企業慈善捐贈的契合度影響及對策研究

      我國企業慈善捐贈的契合度影響及對策研究 基于企業策略性慈善捐贈理念 摘要 如今我國的慈善捐贈事業已然成為一項舉足輕重的社會事業,其中企業慈善捐贈在社會慈善捐贈中所占據的比重越來越大,企業慈善捐贈的行為越來越受到社會的期待和喝彩,同時政府也出臺了許多鼓勵
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      我國企業慈善捐贈的契合度影響及對策研究
      —基于企業策略性慈善捐贈理念

      摘要
      如今我國的慈善捐贈事業已然成為一項舉足輕重的社會事業,其中企業慈善捐贈在社會慈善捐贈中所占據的比重越來越大,企業慈善捐贈的行為越來越受到社會的期待和喝彩,同時政府也出臺了許多鼓勵企業慈善捐贈的法律條規。于此,對于企業自身而言,如何在企業慈善捐贈中達成社會效益和經濟效益雙贏的完美局面,就成為了企業亟需解決的問題。
      本文出于探討我國企業慈善捐贈契合度的目的,基于企業策略性慈善捐贈的理念,重點深入剖析了企業慈善捐贈的契合度,包括對契合度的內涵、高低、類型進行了闡明;最后對我國民營企業農夫山泉股份有限公司慈善捐贈這個典型案例進行分析,著重于詳細分析農夫山泉有限公司慈善捐贈具體的契合度高低和類型表現,從而通過農夫山泉這個典型案例對我國其他企業的慈善捐贈事業規劃提出建議。從而本論文結論認為企業慈善捐贈的契合度對于企業能否收獲社會效益和經濟效益的雙贏十分重要。總之,為了培育一個健康良性發展的慈善捐贈的社會生態環境,為了實現社會效益和經濟效益的共贏局面,政府和企業都應做出的努力。

      關鍵詞:企業慈善捐贈、企業社會責任、形象契合、功能契合


      Abstract
      China's philanthropy has become a pivotal social cause today. Corporate charitable donations in social philanthropy occupy an increasing proportion of society. The public’s expectations that enterprises should fulfill corporate social responsibility to do philanthropy are getting higher and higher, while the government has also introduced a number of legal rules to encourage the corporate philanthropy. In this regard, for the enterprise itself, how to achieve social and economic benefits of the perfect situation has become an urgent problem to solve.
      This paper mainly adopts the methods of literature analysis, case analysis and other research methods. This study is a brief introduction to the corporate social responsibility and philanthropy of our current enterprises in the context of the philanthropy of enterprises. Then, based on the concept of corporate strategic philanthropy, this paper focuses on the in-depth analysis of the fit of corporate philanthropy, including the connotation of the fit, the level of fit, the type of fit. Finally, This paper take the China's private enterprises NONGFU SPRING ’s charity donations for example, especially focusing on detailed analysis of NONGFU SPRING Co., Ltd. Charity donation’s fit level and type. There are few suggestions for other enterprises in China through the typical case of NONGFU SPRING. This paper concludes that the fit of corporate philanthropy is very important for enterprises to arrive the social benefits and economic benefits of win-win situation. In short, in order to cultivate a healthy development of philanthropy of ecological environment, in order to achieve social and economic benefits of the win-win situation, the government and enterprises should make efforts.
      Keywords: Corporate Philanthropy, Corporate Social Responsibility, Function-based Fit, Image-based Fit.


      目 錄
      摘要………………………………………………………………………………….1
      Abstract……………………………………………………………………………….2
      目錄..........................................................................................................3
      1.緒論………………………………………………………………………..….……..4
      1.1研究背景…………….…………………...……..…………………....….4
      1.2研究意義……………….…………………...……..…………………....….5
      1.3研究方法和技術路線……………………………………………………5
      2.相關理論基礎…………………...………………..……..……..……………….6
      2.1.企業社會責任.........................................................................6
      2.2企業慈善捐贈.............……........….....………….....…..………………….7
      2.3企業慈善捐贈的契合度…................…...….…...…….....…...……………….9 轉載請注明來源。原文地址:http://www.nm525.com/html/zhlw/20190731/8184372.html   

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